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Passage Ranking and BERT Explained

Passage Ranking and BERT Explained

Passage Ranking and BERT Explained Content table: 1. Intro 2. Google Understands English 3. Google Can Read Individual Passages from The Page 4. A Word on Key Moments in Videos 5. What Does Passage Ranking Change for Website Owners? 6. More Changes from Google Too...
Google Makes Core Web Vitals A Ranking Factor

Google Makes Core Web Vitals A Ranking Factor

Google Makes Core Web Vitals A Ranking Factor Content table: 1. Intro 2. What Are Core Web Vitals? 3. How Can You Prepare Your Website for the Update? 4. What Else Will Change? Too busy to read our blog posts? You can listen to them instead: It’s no secret that Google...
Benefits of Using WebP Format

Benefits of Using WebP Format

What are the benefits of using WebP? Content table: 1. Intro 2. Why should you care? 3. Pros and Cons 4. How to convert images to the WebP format? Too busy to read our blog posts? You can listen to them instead: WebP is an image format that was introduced by Google...
Mobile-First Indexing

Mobile-First Indexing

What’s that special about mobile indexing (or mobile-first indexing), and why should you care? Content table: 1. Intro 2. Check your data structure on mobile pages 3. Images should have an ALT tag on mobile pages 4. Help Googlebot see your content 5. Pay attention at...
Bounce Rate in Google Analytics

Bounce Rate in Google Analytics

When and How the “Bounce” in Google Analytics Happens? Content table: 1. Intro 2. What is a bounce rate and why is it important? 3. What bounce rate is considered to be normal? 4. How long should a session last to be seen as “not bounced”? Too busy to read our blog...