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Passage Ranking and BERT Explained

Passage Ranking and BERT Explained

Passage Ranking and BERT Explained Content table: 1. Intro 2. Google Understands English 3. Google Can Read Individual Passages from The Page 4. A Word on Key Moments in Videos 5. What Does Passage Ranking Change for Website Owners? 6. More Changes from Google If...
Google Makes Core Web Vitals A Ranking Factor

Google Makes Core Web Vitals A Ranking Factor

Google Makes Core Web Vitals A Ranking Factor Content table: 1. Intro 2. What Are Core Web Vitals? 3. How Can You Prepare Your Website for the Update? 4. What Else Will Change? It’s no secret that Google continuously looks for new ways to improve user experience. And...
Benefits of Using WebP Format

Benefits of Using WebP Format

What are the benefits of using WebP? WebP is an image format that was introduced by Google back in 2010. It has a better-optimized compression than JPEG or PNG, significantly reducing file size with minimal image quality loss. It’s a win-win situation that improves...
Mobile-First Indexing

Mobile-First Indexing

What’s that special about mobile indexing (or mobile-first indexing), and why should you care? In short, Google is launching its Googlebot and is planning to use the mobile version of websites over desktop for indexing and ranking. Google’s data show that most users...
Bounce Rate

Bounce Rate

When and How the “Bounce” in Google Analytics Happens? People often asked me during my SEO courses, why the bounce rate was so important.They had questions like, “How many seconds should a session last not be counted as a bounce?” “What bounce rate is considered to be...