Passage Ranking and BERT Explained If you’re into SEO, you’ve probably read about Google’s new update of passage ranking, AI advancements that influence search, and BERT language understanding. It seems a lot to take in and keep up with, but it’s less scary than it...
Google Makes Core Web Vitals A Ranking Factor It’s no secret that Google continuously looks for new ways to improve user experience. And to push its products on the market. That’s why it’ll introduce Core Web Vitals to its impressive list of over 250 ranking factors....
What are the benefits of using WebP? WebP is an image format that was introduced by Google back in 2010. It has a better-optimized compression than JPEG or PNG, significantly reducing file size with minimal image quality loss. It’s a win-win situation that improves...
What’s that special about mobile indexing (or mobile-first indexing), and why should you care? In short, Google is launching its Googlebot and is planning to use the mobile version of websites over desktop for indexing and ranking. Google’s data show that most users...
Let’s talk seriously about your link building strategy! Backlinks are the most critical ranking factor and have a significant impact on your site’s rank on search engine result pages (SERPs). The last task of our 30-day SEO challenge is to create a link...
Encourage interaction with the right CTA Interactions on your site can take many forms, depending on what you ask people to do in your content. Website visitors who like what they read on your page click to learn more, subscribe, follow you on social media, take a...
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