What are the benefits of using WebP? WebP is an image format that was introduced by Google back in 2010. It has a better-optimized compression than JPEG or PNG, significantly reducing file size with minimal image quality loss. It’s a win-win situation that improves...
What’s that special about mobile indexing (or mobile-first indexing), and why should you care? In short, Google is launching its Googlebot and is planning to use the mobile version of websites over desktop for indexing and ranking. Google’s data show that most users...
Let’s talk seriously about your link building strategy! Backlinks are the most critical ranking factor and have a significant impact on your site’s rank on search engine result pages (SERPs). The last task of our 30-day SEO challenge is to create a link...
Encourage interaction with the right CTA Interactions on your site can take many forms, depending on what you ask people to do in your content. Website visitors who like what they read on your page click to learn more, subscribe, follow you on social media, take a...
How social are you? Social networks can skyrocket the number of website visitors. Social media don’t influence SEO directly, but they increase brand awareness, generate relevant traffic, and boost interactions. Plus, you get to create highly-customized communication...
It’s time to consolidate your international presence! When you run a multilingual website, it’s best practice to help search engines index each translated page correctly. This way, you get targeted traffic in all languages. In other words, you should show crawlers the...
Comments