Who’s in for a 30-day SEO challenge for more relevant traffic?
We want to talk to you about SEO and the satisfaction of seeing your website on the first page of Google’s search results. SEO is a habit, not a magic formula. If you learn to do the right things every time you publish content on your website, you can build yourself a successful online presence. Yes, you can make it happen even if you have zero experience with search engine optimization techniques.
During the 30-day SEO challenge, we’ll show you 30 doable tricks that can help your website to rank higher in search results–all stuff that can be achieved with minimum technical skills. We’re going to explain every step so that you don’t get stuck. And if you need help, you can leave comments and ask more questions.
Here’s what we’ll do together in the next month:
- Find what keeps your website on Google’s page 2.
- Fix and optimize one element at a time.
- Say goodby to SEO mistakes.
Every day, for an entire month, you get super-valuable tips and tricks from our SEO experts, on LinkedIn and on our website. Let’s get started!
We start with keyword research.
What’s the first thing that comes to mind when you say SEO? Most probably, keywords. That’s because they’re a fundamental part of your optimization strategy. Many of the tasks that you’ll complete in the following days include the usage of keywords.
So, we start the 30-day SEO challenge from keyword research. It means that your first task is to identify the terms and phrases that:
- Appeal to your target audience.
- Are in line with your business goals.
- Have a search volume high enough to ensure reach.
To start, you can use Semrush or any other tool available online. Generally, you’re required to type some words related to your business, and you’ll get back a list of keywords and some data about monthly search volumes. You can also enter page URLs or phrases. The secret is not to stop at choosing some keywords and using them throughout your content. SEO goes beyond using specific words in your copy.
Instead, you want to target the user intent (why people make these queries), so that you can write content that addresses the problem and helps readers. When you look at each query’s intent, you can also match every keyword to a specific phase of the buyer’s journey, so that you can write more targeted content for every segment of your target audience.
Once you have a list of keywords that matter to your business, you need to dig deeper and find related search terms. For this step, you can use the suggestion function included in Google Search– it provides many keyword suggestions, especially for frequently searched long-tail keywords. Enter the main term and take a look at the ideas that Google will provide, then choose the ones relevant to your business.
To make sure you don’t leave any traffic opportunities on the table, you can also use Google Trends to verify how interested people are in search terms.
Last but not least, you want to check what search terms your competitors rank for. While every business is different and the keywords that work for others might not work for your audience, you still want to know what happens out there. You can use SEMrush to check on your most important competitors and see what keywords they use.
Let’s recap your first tasks:
- Make a list of words that are related to your business.
- Use these words to get keywords using tools like the Google Keyword Planner.
- Select suitable keywords based on their relevancy and search volume.
- Use these keywords to find related search terms and long-tail keywords using Google suggestions.
- Check for additional keywords in Google Trends.
- Segment your list of keywords by user intent.
- Find out what search terms your competitors target to adjust your keyword strategy.
It seems like a long list of things to do, but targeting the right keywords will help you to boost the return on your content marketing efforts. If you do this correctly, you set a solid foundation for your SEO strategy. Check out our keyword research services for more information.
Tomorrow we’ll see how to use the only one first impression as a tool to boost your website in ranking.
It's your turn now
We really hope you're enjoying our callenge.
And now we’d like to hear from you.
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