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seo challenge day 19

Use compelling headlines to capture your readers’ attention

Getting on page one of search results is not even half as difficult as staying there.

Keeping your rankings depends less on the technical details and mostly on the quality of your content. What you communicate and, most importantly, how you do it is fundamental for your long-term SEO strategy.

But, before you can show people how super-valuable the information you share is, you need to convince them to get on your page and read through your content. How do you do that? With compelling headlines.

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Headlines do more than structuring your content; they also help readers scan your content to find the parts they’re most interested in. (You might know them by the names headings and subheadings.)

Let’s see some best practices for writing better headlines and increase the value of your content:

  • Use only one <H1> tag per page, then order headline tags in descending order: <H2>, <H3>, and so on.
  • Include the targeted keyword in the <H1> and once in a <H2>.
  • Use long-tail keywords in the rest of the subheadings, when appropriate.
  • Use numbers to capture attention and
  • Include words that show people what’s in there for them, such as “tips,” “reasons,” “lessons,” “tricks,” “strategies,” “ways,” “facts,” or “secrets.”
  • Keep headlines short and straightforward.
  • Don’t make promises that you can’t keep–the headline should tell readers what the page or subsection is about without creating false expectations.
  • Be as specific as possible. Use the headline to show readers the benefits of reading your piece and who is more likely to appreciate the content.

Let’s see some examples:

  • 3 Landing Page Templates that Actually Convert
  • Top 5 Tips for Writing Compelling Headlines
  • A Beginner’s Guide to Writing Blog Posts for a Niche Audience
  • 45 Expert Tips to Write Your First Blog Post

If you don’t feel secure about your writing abilities, you can use online headline analyzers to test the efficiency of your content. However, remember that these tools don’t know your audience or your product, so they may not always know what’s best for your blog.

Practice is more important than passing headlines through analyzers. The more you write, the easier it becomes to find the right words to express your thoughts.

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