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seo challenge day 21

It’s time to learn content curation

Content curation is creating excellent content without writing content. You get to provide your audience with fresh, high-quality content when you don’t have enough resources to put into content creation.

So, how do you do that?

You use content that’s been already published and give credit for it. Let’s say you read this incredible industry report and found several ideas that could help other people in your niche. You can write these bullet points, tell why you think they’re useful, and then link to the report for people who want to learn more. You can also create an infographic to make things easier for your audience or a video. The more creative, the better–just make sure you don’t forget to link back to the original source.

Social Media Manager

Let’s see what you’ve just achieved by publishing this piece of content:

  • You shared helpful, valuable information with your readers.
  • You opened a conversation about a topic of interest.
  • You recognized the value of a piece of content publicly and promoted its author, creating this way, a connection with another person in your industry.
  • You established yourself as someone who knows where to look to get value.

The best part of it is that you’ve achieved all these with minimum costs. You took a piece of content already written by someone else, expressed your opinion on it, and shared it through your channels–your blog, social media, email marketing.

How does content curation affect SEO?

  • It helps you consolidate your online presence.
  • Drives traffic to your website.
  • Brings backlinks–people you mention are pretty likely to return the favor and link back to your site.

The secret ingredient in content curation is moderation. You need to maintain a balance between the content you produce and the content you republish from external sources. Another crucial factor regards the sources that you’re using. Make sure you pick information from reliable sources that align with your core values. Every piece of content that you share is a statement that you agree with or support a specific idea or message. Everything that you share becomes your responsibility towards your audience.

Here are some more tips for content curation:

  • Subscribe to excellent newsletters, follow hashtags on social media, and use Google trends to have relevant topics coming to your inbox or newsfeed.
  • Publish content that is helpful for your target audience. Not everything that becomes viral is necessarily a good match for your public.
  • Make it personal. Content curation isn’t copying and pasting someone else’s work. You need to explain why you decided to share and how people can benefit from reading more about the topic.

Today, your task is to pick some sources that can help you remain updated about the hottest topics in your industry. Sign up for the newsletters and publications that are trendsetters and deliver high-quality content in your niche. Also, you can start following relevant hashtags on LinkedIn and Twitter. In about a week, you’ll start getting great information from trustworthy sources right to your inbox.

That’s it for today! See you tomorrow with more tips on how you can use already written content to improve SEO.

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