Introducing internal linking

Let’s start with a short recap on what internal links are and why they matter to your ranking. As a general rule, the Home page of a website is also the most important and the strongest when it comes to rankings. From this page, the SEO authority is distributed to sub-pages–many marketers and SEO experts call this “link juice.”

Internal linking helps you distribute the authority evenly among the pages you want to promote. So, when you add links to other pages on your website, you create a logical structure that crawlers can follow to find related pages on your site and index them accordingly.

How do you maximize the power of internal link building?

• Don’t link all your pages to “Contact Us” or “About Us.” Try to create a path that website visitors will like to keep them longer on your website.
• Link to relevant pages for each topic and don’t exaggerate–one or two internal links per page should be enough.
• Try to structure internal links by topics to maintain a logical structure–to create the so-called topic clusters, in which more related sub-pages are grouped around a pillar page.

Your task for today is to use Google Analytics or a site audit tool to identify orphan pages. Based on what you find, start putting together a strategy to connect those pages with the rest of your website.

Bonus tip: Internal linking isn’t something to do in one day. It’s an on-going process in which planning is the secret ingredient for efficiency.