Passage Ranking and BERT Explained If you’re into SEO, you’ve probably read about Google’s new update of passage ranking, AI advancements that influence search, and BERT language understanding. It seems a lot to take in and keep up with, but it’s less scary than it...
What are the benefits of using WebP? WebP is an image format that was introduced by Google back in 2010. It has a better-optimized compression than JPEG or PNG, significantly reducing file size with minimal image quality loss. It’s a win-win situation that improves...
What’s that special about mobile indexing (or mobile-first indexing), and why should you care? In short, Google is launching its Googlebot and is planning to use the mobile version of websites over desktop for indexing and ranking. Google’s data show that most users...
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