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Google’s Helpful Content Update for SEO

Google’s Helpful Content Update for SEO

The September 2023 update brings significant changes to how Google ranks content. Creators need to understand the impact of the update on their SEO strategies. The update aims to prioritize helpful and informative content in search results. Google strongly emphasizes...
Passage Ranking and BERT Explained

Passage Ranking and BERT Explained

Passage Ranking and BERT Explained Content table: 1. Intro 2. Google Understands English 3. Google Can Read Individual Passages from The Page 4. A Word on Key Moments in Videos 5. What Does Passage Ranking Change for Website Owners? 6. More Changes from Google Too...
Benefits of Using WebP Format

Benefits of Using WebP Format

What are the benefits of using WebP? Content table: 1. Intro 2. Why should you care? 3. Pros and Cons 4. How to convert images to the WebP format? Too busy to read our blog posts? You can listen to them instead: WebP is an image format that was introduced by Google...
Mobile-First Indexing

Mobile-First Indexing

What’s that special about mobile indexing (or mobile-first indexing), and why should you care? Content table: 1. Intro 2. Check your data structure on mobile pages 3. Images should have an ALT tag on mobile pages 4. Help Googlebot see your content 5. Pay attention at...