by Liliya Jeromin | Aug 11, 2021 | SEO
SEO After MUM: Google’s Multitask Unified Model Content table: 1. Intro 2. Defining MUM: Google’s Multitask Unified Model 3. A Global Change in Search Habits 4. Will Websites Continue to Need SEO? Too busy to read our blog posts? You can listen to them instead:...
by Liliya Jeromin | Jun 8, 2021 | SEO
Google SEO 2021: How to use keywords smart for better ranking Content table 1. Intro 2. Why This Analysis? 3. Multilingual Keyword Research Is Essential 4. So, Where Do We Place Keywords? 5. Conclusions Google continues to update its algorithm to improve the quality...
by Liliya Jeromin | Mar 5, 2021 | Allgemein, SEO
Passage Ranking and BERT Explained Content table: 1. Intro 2. Google Understands English 3. Google Can Read Individual Passages from The Page 4. A Word on Key Moments in Videos 5. What Does Passage Ranking Change for Website Owners? 6. More Changes from Google Too...
by Liliya Jeromin | Sep 29, 2020 | Allgemein, SEO
What are the benefits of using WebP? Content table: 1. Intro 2. Why should you care? 3. Pros and Cons 4. How to convert images to the WebP format? Too busy to read our blog posts? You can listen to them instead: WebP is an image format that was introduced by Google...
by Udo | Jan 23, 2019 | SEO
How to boost SEO with RankBrain in mind The internet went on fire when Google announced that RankBrain was the third most important ranking factor for the Hummingbird algorithm — right behind content and links. What does it mean for brands and marketers? RankBrain...
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