International SEO strategies that bring your business to a global level
“Our website ranks great for our main region, but our rankings for foreign markets are performing poorly.”
International SEO is more about cultural insights, languages and knowledge of local markets than you might think!
“We worked hard to develop a keyword strategy for our local markets that would have blown the competition out of the water. We then translated the keywords into our foreign languages, but something must have gone wrong during the translation process, because we just haven’t been getting the same results!”
Is that so?
Here at the iSEO works, we perform keyword research for many different markets in a lot of different languages every day. But we’ll let you in on a little secret:
Translating keywords alone simply won’t cut it.
Search behaviors and search volumes change from country to country, even if the language stays the same, making keyword translation only one ingredient for success.
Every market is different. At iSEO works we build rock-solid international SEO strategies
that work for each target market.
iSEO works – working hard to make your SEO strategy work around the globe.
Ingredients for a successful iSEO strategy
Local market knowledge
Tailored keyword research
Frequently Asked Questions
Why is cultural insight so important?
In the same way that Inuktitut – the language of the Inuit peoples – has 50 different words for snow, different cultures use different vocabulary for the same thing. This leads to a situation in which translators might have several (if not 50) different words to choose from when they translate a simple keyword. Without mastery of the target language and without solid keyword research, you leave it up to chance to pick the keyword with the biggest search volume.
How can you handle all these different markets and languages?
Our team has a strong background in linguistics and internationalization. We work with a tested and proven worldwide talent network. This allows us to act as your local SEO agency in foreign markets.
Why are linguistic skills so important for International SEO?
The quality of your content plays an important role in your ranking. We might have to make minor adjustments to your content so that it flows better for the target audience, or so that it makes the best use of your keywords for the markets you’re trying to rank for. Therefore you’ll need linguistic skills that are perfectly balanced by the technical skills of SEO, but that above all capture the power and effect of the original message in the target language. If you take a look at our process, it’ll become clear why linguistic skills are key to International SEO success.
International SEO goes beyond classical SEO. It is a form of SEO that gets adapted to various local target markets around the globe. It’s not just the technical issues of multilingual websites that you have to consider, but also the intricacies of different cultures and languages.
And then there’s the fact that not all markets prefer the same search engines. Google may be top dog in the Western Hemisphere, but Yandex owns the biggest market share in Russia. Baidu, on the other hand, is by far the most important search engine in one of the biggest online markets out there: China.
All of these search engines operate under their own laws, algorithms and special requirements that you need to consider when optimizing for different markets.
So to get back to the main point at hand:
Simply translating content and keywords will not get the rankings you want.
Cultural differences lead to different types of search activity. Differences in the various relevant search engines may require technical adjustments. This is what we do at iSEO works. We adjust, tweak and optimize your content so it can flourish in your target markets.
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