Initial on-page analysis

One of the most important first steps we take in optimizing your content for international markets is to perform a detailed on-page analysis of your website. Not just the usual suspects, such as the TITLE and META tags, but a comprehensive analysis of all factors that impact the SEO of your website, and therefore, the likelihood that search engines will show you to your international target audiences.

Mobile-friendliness

IT pundits rarely agree on much. But the one thing that they all agree on is that mobile is taking over. Being mobile-friendly is pretty much the same as being search-friendly. We see if you are there and, if not, how far you need to go to get there.

Performance

If they snooze you lose. Big time. If your site reminds your customers of the days of dialup, then search engines won’t want to have much to do with you. Quality is more than just speed, but if they never get there then it doesn’t matter how great your site is. We provide detailed performance metrics and an overall analysis of any issues and how to resolve them.

HTTPS enablement

Not a techy? Not a problem. Here’s the gist of this one: If you don’t have that little “lock” icon in the address bar of Google Chrome, then you are considered a security risk by Google. HTTPs enablement is essential and more so with each day that passes.

Great content

The keyword is now king, but the deposed king, content, still retains significant power. This is a fancy way of saying that the page content of your website has to be great too. Sure, you can string together a series of the highest-ranking keywords into some semblance of a series of sentences, but then again you could also pay a monkey to write your website text. While there are a lot of monkeys out of work these days, we recommend that you don’t risk it.

WDF*IDF analysis

WTF is WDF? Good question! And the answer is very important to SEO. It stands for “Within Document Frequency,” while IDF is short for “Inverse Document Frequency.” Together, WDF*IDF takes keyword analysis to the next level by considering not just keywords but their semantic context – and not just on your site alone, but on similar sites using similar keywords.

Search engines no longer look for individual keywords alone. Instead, they also place value on the additional context and supporting LSI (latent semantic indexing) keywords and phrases included in a given text, making it all the more important that your content is high quality. Reaching that level of quality by optimizing texts is where the real magic of SEO – and in our case iSEO – takes place.

Length

Ever known someone who was a “monologist.” Monologist are people who never uses a period in their sentences – who complete one topic and then find some way to bridge to the next. “Our team is out of the World Cup. I like to drink out of cups.”

They make a short story long – something you don’t necessarily want for your website. Drone on like a monologist and your content won’t go over so well. Too short doesn’t play either. That’s why we’ll take a look at your site and provide recommendations on how to best optimize your content length.

Page structure

Try to sketch the structure of your website. If your drawing ends up looking like spaghetti, then you have structural issues and you won’t be popular with search engines. People are bombarded with information every day. But with the right structure, readers will receive that information in perfect doses, making your content successful overall. Search engines know this and they rank websites accordingly.

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