WDF*IDF analysis
WTF is WDF? Good question! And the answer is very important to SEO. It stands for “Within Document Frequency,” while IDF is short for “Inverse Document Frequency.” Together, WDF*IDF takes keyword analysis to the next level by considering not just keywords but their semantic context – and not just on your site alone, but on similar sites using similar keywords.
Search engines no longer look for individual keywords alone. Instead, they also place value on the additional context and supporting LSI (latent semantic indexing) keywords and phrases included in a given text, making it all the more important that your content is high quality. Reaching that level of quality by optimizing texts is where the real magic of SEO – and in our case iSEO – takes place.
Length
Ever known someone who was a “monologist.” Monologist are people who never uses a period in their sentences – who complete one topic and then find some way to bridge to the next. “Our team is out of the World Cup. I like to drink out of cups.”
They make a short story long – something you don’t necessarily want for your website. Drone on like a monologist and your content won’t go over so well. Too short doesn’t play either. That’s why we’ll take a look at your site and provide recommendations on how to best optimize your content length.
