Initial on-page analysis

One of the most important first steps we take in optimizing your content for international markets is to perform a detailed on-page analysis of your website. Not just the usual suspects, such as the TITLE and META tags, but a comprehensive analysis of all factors that impact the SEO of your website, and therefore, the likelihood that search engines will show you to your international target audiences.

Mobile-friendliness

IT pundits rarely agree on much. But the one thing that they all agree on is that mobile is taking over. Being mobile-friendly is pretty much the same as being search-friendly. We see if you are there and, if not, how far you need to go to get there.

Performance

If they snooze you lose. Big time. If your site reminds your customers of the days of dialup, then search engines won’t want to have much to do with you. Quality is more than just speed, but if they never get there then it doesn’t matter how great your site is. We provide detailed performance metrics and an overall analysis of any issues and how to resolve them.

HTTPS enablement

Not a techy? Not a problem. Here’s the gist of this one: If you don’t have that little “lock” icon in the address bar of Google Chrome, then you are considered a security risk by Google. HTTPs enablement is essential and more so with each day that passes.

Great content

The keyword is now king, but the deposed king, content, still retains significant power. This is a fancy way of saying that the page content of your website has to be great too. Sure, you can string together a series of the highest-ranking keywords into some semblance of a series of sentences, but then again you could also pay a monkey to write your website text. While there are a lot of monkeys out of work these days, we recommend that you don’t risk it.

NLP technology for SEO

Natural Language Processing (NLP) tools are revolutionizing SEO by enabling a deeper understanding of human language, which is critical for aligning content with user intent.

These tools analyze text to grasp context, sentiment, and the relevance of content to search queries. With the advent of Google’s BERT algorithm, NLP has become integral in interpreting the nuances of language, thus improving the matching of search results to user expectations.

We use NLP to optimize content by identifying semantic keywords, generating human-like content, and structuring information in a way that search engines can easily categorize.

This leads to better indexing and ranking of web pages. NLP tools also help in creating content strategies that focus on user intent rather than just keywords, ensuring that content is not only SEO-friendly but also genuinely useful to the audience.

Page structure

Try to sketch the structure of your website. If your drawing ends up looking like spaghetti, then you have structural issues and you won’t be popular with search engines. People are bombarded with information every day. But with the right structure, readers will receive that information in perfect doses, making your content successful overall. Search engines know this and they rank websites accordingly.

Our Services

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Book your search engine optimization package now and we at iSEO.works will do the rest for you.

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