Google’s been setting the trends and expectations for online search for many years, but that might change with the launch of a new generation of search engines: decentralized solutions that claim to give back control to end-users.
We’re looking at a language model that can process complex queries — so complicated that you wouldn’t have even considered asking Google until now.
Backlinks are essential SEO elements because Google uses links between pages to identify the ones that are reputable and valuable to its users. However, not all links are quality links, and you want to make sure that you follow link-building best practices when looking to improve your online reputation and rankings.
As Google moved from matching keywords to understanding meaning, SEO techniques involving keywords have changed. Now that we’re stepping into a new SEO era – one dominated by voice and “zero-click” search, we wanted to see how much keyword placement still impacts SERPs.
If you’re into SEO, you’ve probably read about Google’s new update of passage ranking, AI advancements that influence search, and BERT language understanding.
Google knows people want pages to upload as fast as possible, especially when they consume content using mobile devices. The search engine made it clear that the goal was for mobile-optimized content to load instantly in 2015 when it announced the AMP framework.
WebP is an image format that was introduced by Google back in 2010. It has a better-optimized compression than JPEG or PNG, significantly reducing file size with minimal image quality loss.
Should you be concerned about Google’s mobile-first indexing launch? Here you find valuable suggestions on how to be fully prepared for the changes coming.
Should you be scared of the numbers in your bounce rate? That numbers can be misleading. In the article, we try to answer the questions of how to measure, interpret, and control your bounce rate in Google Analytics.
It’s the last day of our 30-day SEO challenge! And we have one more thing to check in this SEO checklist, probably the most important of all.
Book your iSEO package now and we'll do the rest for you