When Google applied the first Panda Update to its algorithm, it was a major blow for content farms. In pre-Panda times, they were able to boost their customers’ rankings with enormous amounts of low-quality content. In the following, I would like to explain how a cute endangered mammal can slash entire content farms and what this has to do with the language industry.

Sometimes, it is impossible to prevent duplicate content from appearing on a website or on different (country) domains. There can be various reasons for this: starting with URL parameters, session IDs and printer friendly pages to the necessity to provide identical content on .co.uk and .com.