SEO for Yandex: 8 things you need to know

SEO for Yandex: 8 things you need to know

The process for optimizing web content for Baidu is, in a number of ways, very different than optimizing for Google. In this post we cover 14 of the most important aspects of Baidu SEO that you’ll want to know as you begin to enter the Chinese online market.

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Baidu SEO: 14 things you need to know

Baidu SEO: 14 things you need to know

The process for optimizing web content for Baidu is, in a number of ways, very different than optimizing for Google. In this post we cover 14 of the most important aspects of Baidu SEO that you’ll want to know as you begin to enter the Chinese online market.

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International SEO – A business opportunity for LSPs and freelancers

International SEO – A business opportunity for LSPs and freelancers

When Google applied the first Panda Update to its algorithm, it was a major blow for content farms. In pre-Panda times, they were able to boost their customers’ rankings with enormous amounts of low-quality content. In the following, I would like to explain how a cute endangered mammal can slash entire content farms and what this has to do with the language industry.

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Four ways to avoid duplicate content

Four ways to avoid duplicate content

Sometimes, it is impossible to prevent duplicate content from appearing on a website or on different (country) domains. There can be various reasons for this: starting with URL parameters, session IDs and printer friendly pages to the necessity to provide identical content on .co.uk and .com.

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Writing SEO texts isn’t rocket science!

Writing SEO texts isn’t rocket science!

Keyword density, WDF*IDF analysis or just a clear and simple writing style for readers? We certainly are not talking about rocket science here. But it does help to employ a few fundamental tricks. Go here to see for yourself!

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