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SEO After MUM: Google’s Multitask Unified Model

SEO After MUM: Google’s Multitask Unified Model

SEO After MUM: Google’s Multitask Unified Model Content table: 1. Intro 2. Defining MUM: Google’s Multitask Unified Model 3. A Global Change in Search Habits 4. Will Websites Continue to Need SEO? Too busy to read our blog posts? You can listen to them instead:...
Passage Ranking and BERT Explained

Passage Ranking and BERT Explained

Passage Ranking and BERT Explained Content table: 1. Intro 2. Google Understands English 3. Google Can Read Individual Passages from The Page 4. A Word on Key Moments in Videos 5. What Does Passage Ranking Change for Website Owners? 6. More Changes from Google Too...
Benefits of Using WebP Format

Benefits of Using WebP Format

What are the benefits of using WebP? Content table: 1. Intro 2. Why should you care? 3. Pros and Cons 4. How to convert images to the WebP format? Too busy to read our blog posts? You can listen to them instead: WebP is an image format that was introduced by Google...
SEO for Yandex: 8 things you need to know

SEO for Yandex: 8 things you need to know

SEO for Yandex: 7 things you need to know Content table: Intro 1. Content always matters 2. Know where your target group is located 3. Engage your users 4. The older the better 5. Like Dostoyevsky, Yandex is all about the meta 6. How legit is your business? 7. No...