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Passage Ranking and BERT Explained

Passage Ranking and BERT Explained

Passage Ranking and BERT Explained If you’re into SEO, you’ve probably read about Google’s new update of passage ranking, AI advancements that influence search, and BERT language understanding. It seems a lot to take in and keep up with, but it’s less scary than it...
Benefits of Using WebP Format

Benefits of Using WebP Format

What are the benefits of using WebP? WebP is an image format that was introduced by Google back in 2010. It has a better-optimized compression than JPEG or PNG, significantly reducing file size with minimal image quality loss. It’s a win-win situation that improves...
SEO for Yandex: 8 things you need to know

SEO for Yandex: 8 things you need to know

SEO for Yandex: 7 things you need to know Although Google optimization is becoming more and more popular in the Russian-speaking market, there is another SEO approach that you should familiarize yourself with if you’re interested in optimizing your content for...
How to boost SEO with RankBrain in mind

How to boost SEO with RankBrain in mind

How to boost SEO with RankBrain in mind The internet went on fire when Google announced that RankBrain was the third most important ranking factor for the Hummingbird algorithm — right behind content and links. What does it mean for brands and marketers? RankBrain...
Is your content ready for voice search?

Is your content ready for voice search?

Is your content ready for voice search? The 2018 Black Friday was all about Alexa. Amazon has pushed its voice assistant deeply into our lives, emails, and Facebook Ads, after months of intense marketing campaigns. It’s the sign that we’ve entered into a new era,...