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Presearch Disrupts Online Search with Decentralized Solutions

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Google’s been setting the trends and expectations for online search for many years, but that might change with the launch of a new generation of search engines: decentralized solutions that claim to give back control to end-users. That’s because, as people become more aware of how their search habits influence the content they get access to, they’re looking for alternatives that protect their data.

private search

While the odds of people quitting Google altogether to use alternatives that collect fewer data are low, it’s worth keeping an eye on emerging tools. This way, we can understand better what people expect from search engines and search results and, at the same time, be ready to adapt SEO techniques if necessary.

Let’s see what decentralized search engines do and why they might become popular among internet users.

Decentralized search engines are powered by blockchain technology and enable internet users to perform online queries privately. Moreover, people who use such tools get rewarded for their activity and, according to developers, obtain better search results.

It’s a different model from what the traditional centralized search engines have got us used to. For example, Google has built a $150 billion advertising business due to centralizing and controlling data resulting from online queries. The traditional model has given the power to search engines, which control how websites are crawled, indexed, and ranked and indirectly decide what search results we get every time we look for answers online.

On the other hand, a decentralized search engine doesn’t collect and host all data in one place. With no central server to manage and keep track of all queries, actions like crawling, indexing, data mining, and query processing occur thanks to a network of peers. Everything is decentralized, which means that there’s no single point of control that owns the end-users data and sells it to the highest bidder without sharing the profits.

In plain English, the decentralized search engines are powered by a community of people to help other people find information online without disclosing data. Whoever chooses to add value to the platform is rewarded accordingly.

What Is Presearch?

Presearch is one of the most popular decentralized search engines and aims to disrupt online search with a tool that empowers people with their data and rewards them for their activity.

Presearch is a decentralized search engine that provides search choice, quality results, privacy and rewards to those who want to end the search monopoly and take back the web.

Presearch was built on the blockchain and is a series of community-operated search nodes that bring together search results from multiple sources. The search engine’s mission is different from what Google promotes, mainly because it relies on people worldwide to function and provide a transparent way to access information. 

The network processes all online queries through a decentralized global index while “generating wealth, preserving privacy and building freedom in the process.” The system is powered by the Presearch cryptocurrency—a token called PRE. These tokens are used as rewards to incentivize users to switch to a new search engine and motivate token owners to support the network of nodes with the computing resources necessary to power the Presearch Engine.

Online users who choose to use Presearch to find information receive an amount of PRE per day—up to a cap of eight tokens every 24 hours. These cryptocurrencies can be used to support the network or sold for other cryptocurrencies or USD. The concept seems to have an increasing number of fans, as Presearch is currently processing over 5 million searches per day and has 3.95 million registered users.

preasearch idea
It’s a tiny fraction for now—Google averages 2 trillion global queries daily, but the number of users has been growing consistently. Furthermore, on Sept 1, 2021, Presearch became one of the default options to the search engine list on Android for the EU, showing that there might be a market for decentralized services around online search.

SEO Considerations

It’s still too soon to talk about SEO techniques to rank in Research search results. As we’re looking at a different search model, it might take a while to identify patterns that would enable a website to see “organic” growth with a decentralized search engine. On the other hand, PPC and advertising can easily find room for growth.

Presearch, for example, uses keyword staking to facilitate advertising. Marketers and advertisers can use PRE tokens to bid on keywords to have their ads displayed, and the profits go back to the end-users and the people who support the network with computing power.

It’s a more transparent approach to advertising that might change the way brands use ads and how people engage with content online. “We are using blockchain to align the interests of advertisers and users while pioneering an entirely new compensation model for advertising,” stated Colin Pape, Presearch founder and CEO.

This new concept might not endanger Google’s privileged position on the market. However, it might open the door to business opportunities, and brands who want to reach a new audience—mostly cryptocurrency adopters, for now, could use this new platform to promote themselves and experiment with modern, decentralized PPC and advertising tools.

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