Time to give Google a tour of your website!

Today’s challenge is improving the accessibility of your website. It means that we’re going to remove some technical errors to make your site more appealing to search engines. Accessibility is an essential OnPage SEO element, so let’s get started!

For this task, you’ll need to take a closer look at your “sitemap.” The XML sitemap is a file where URLs and metadata are listed (yes, URLs again, sorry about that!). Its structure works like a map for Google and helps it locate your pages and put them in a context. With the help of this map, search engines understand your site’s architecture and index those pages that lack link juices and SEO authority.

You can use Google Search Console to see whether Google has an XML sitemap for your website (in the Sitemap section). If you can’t find it there, you create one using your CMS or an online sitemap generator. Then, you upload it to your Google Search Console account.

Bonus tip: There is no guarantee that crawlers will index all the pages in the Sitemap, so don’t expect significant changes overnight. Also, you should update the XML file regularly, mainly if you update your content often.