It’s time to put together a content calendar
A content calendar keeps you focused on what messages you wish to communicate and how you plan to engage with your audience. You want your content to add value, so you can’t just publish whatever feels right only because you read something similar online, or someone suggested you a topic out of the blue.
A content calendar helps you to plan for the next three, six, or twelve months. It’s a tool that enables you to build a content strategy that enhances your SEO efforts. You can plan keyword usage using the buyers’ journey as a starting point, create campaigns, and ensure consistency across all your communication channels.
A content calendar also helps you to add variety to your content, which is excellent for user experience, so it influences SEO. When you have all ideas in one place, it becomes easier to play with formats and mix various types of content to make your website more appealing. You can alternate blog posts with video content, audio, or infographics. It also gives you extra time to plan visuals for a cohesive strategy.
To start, you need a content marketing editorial calendar– you can use a classic Excel sheet or try one of the free online tools. What matters is that you have a clear image of the content you have and what you will create in the next, let’s say, three months.
Here are some questions you should answer today to build a strong foundation for your content plan:
- What would your target audience like to find on your website?
- How often do you wish to publish content, and why?
- What topics are you more comfortable discussing with your audience?
- Do you plan any content marketing campaign any time soon?
- How many channels will you use to communicate with your audience (blog, social media, podcast, YouTube channel)?
Once you have the answers to these five questions, it becomes easier to come up with a content plan aligned with your business goals. Then, you can add diversity by picking the best format for every subject in your calendar. For instance, complex topics can become accessible if you add an infographic, while tutorials are more helpful as video content.
Start with these five questions and then take the time to build your content calendar with the answers in mind. Use all the SEO tricks you’ve learned in the past weeks to make sure that every page you publish is appealing to search engines and potential readers.
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